Automotive Manufacturing

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Augmented Reality is a 3D interface that is rapidly changing the way we access and use computer information. While it has exciting advantages for many industries, we feel the automotive industry is one of the most significant, because it can take full advantage of AR’s immersive and interactive qualities in the training of personnel. As leading developers of award-winning custom mobile software applications, DDA is excited about

the future of Augmented Reality and the dramatic changes it has in store for a wide range of training programs, one that excels in delivering information in a more hands on environment. We launched our first AR project back in 2009, and now, with the advent of the smartphone, tablet, and hands-free device, there has never been a better time to develop new AR concepts that inform, entertain, and accelerate all types of training.


The fast-paced and demanding environment of automotive manufacturing requires skilled workers across the entire range of its processes, and Augmented Reality training programs can accelerate the training of workers and lower the learning curve. All types of manufacturing require a skilled staff to assemble and inspect their products, and any training programs that can achieve this in a shorter time frame and with grater effectiveness will always be a top priority.


Apart from the obvious benefits of a more immersive and hands-on training approach, the use of a virtually-based training program opens up the possibility of online training with a broad outreach that is highly cost effective. What was once a specialized program that was exclusive to a small group of onsite trainees can now be opened up to a broad base of prospective employees, and a layperson can acquire access to high quality training in the comfort of their own home.


Trainees will be able to access the application in a number of optional settings. A wide audience can be reached via an online device from anywhere, with the opportunity to use virtual 3D computer objects. A classroom setting can take advantage of the application as well, with the use of virtual or actual objects and components. Another option is onsite, with virtual instructions carried out on actual machine parts. In each case, the Augmented Reality interface will immerse trainees in a 3D computer setting that is layered directly over the camera viewpoint of their device. The perspective adjusts to shifts to your point of view in real-time, and with photorealistic graphics and effects. When a trainee encounters a set of components, whether they are virtual 3D computer objects or actual components, graphic indicators will appear onscreen that point out each step in the procedure. This can be delivered in the form of audio prompts from a 3D avatar or a split screen video of an instructor, floating text bars that appear as objects in the perspective, and instructional arrows and other diagrams that demonstrate a detailed assembly process. Advanced training programs can provide certifications for specialized manufacturing and a standardized teaching procedure ensures a more reliable level of competence and proficiency.

We have specialized in professional experiential marketing for the internet since its inception, and we employ a logical, step-by-step approach to custom software application development. Our facility is conveniently located outside Philadelphia and we offer one of the most extensive skill sets of any software development company anywhere, either nationally or locally. We keep all aspects of the project in-house, and we do not outsource any of the work. This way we ensure the complete integration and functionality of the final result, with an efficient and cost-effective development process that implements innovative concepts in a robust format. Whether it involves e learning, database management, or cutting edge graphics with 3D computer modeling and animation, DDA is prepared to address the challenges and exceed your expectations. If you would like to know more about how AR is going to transform training procedures around the world, or if you have a process you need to develop training programs for in your part of the world, DDA would enjoy a productive conversation. Please give us a call.

Augmented Reality Concepts by DDA

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