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Augmented Reality promises to be a game changer for the computer programming industry, ushering in a wholly different way to display and experience information. As an innovative developer of custom mobile application software, DDA is pleased to present a number of compelling ways we think this change can be implemented. There are a host of great application possibilities, ideas with the potential to transform all types of activities we take for granted. For example, DDA’s concept for perfecting your golf swing, Golf-It, is a great way to be introduced to AR, and to take

advantage of what it has to offer, both as education and entertainment. Augmented Reality can add a layer of computer data directly to your camera screen, whether you’re using a smartphone, tablet, or a hands free device like Google Glass or Microsoft Hololens. This interactive 3D computer interface can add all sorts of data, from photorealistic objects, to floating text and graphics. The immersive and almost limitless properties of Augmented Reality make learning a compelling and memorable experience, in a classroom setting or out on the links.


Golf is a hugely popular sport around the world for people of all ages, and, as many people know, the sport can become an obsession. Like archery, bowling, and other sports, golf depends on perfecting and repeating one simple gesture; the swing. A simple, graceful, swing that can be readily duplicated is the holy grail of golf, as it has rewarded many a champion. Although seemingly simple, it is very difficult to remain consistent and to duplicate the gesture perfectly every time. Golf-It addresses this issue head on with interactive tools that can advance your game better than coaching books or helpful advice from your friends out on the course.


Golf-It has the potential to change your game for the better, and to add an application that makes it more fun for everyone, from beginners who want to see how far they are from perfect, or perfectionists who want to see how far they can go. Interactivity is a key advantage Augmented Reality has over other learning methods and fine adjustments during the game can make the crucial difference.


Golf-It can be used in a group setting with smartphones or accessed personally with a hands free device. When you are sharing an outing with your friends, you can all use Golf-It to evaluate each other’s swing by capturing your friend’s turn on a smartphone camera. Golf-It will show the weaknesses and inconsistencies of the swing, compare it with others you have done during the day, and compare it with an optimized swing. Golf-It makes suggestions with velocity, angle, and position with arrows and other graphic indicators. With a hands free device Golf-It offers even more interactivity. You can receive real time suggestions about approach, teeing setup, as well as detailed information afterwards. All of the swings of the day can be tallied and compared to indicate how much your swing was improved, problem areas, and suggestions for the future.

DDA is conveniently located just outside Philadelphia, and close to the links at Huntington Valley. We are leaders in the field of experiential marketing and we have been involved with Augmented Reality since the launch of our first AR project in 2009. The range of services we provide under one roof is unmatched, locally or nationally, and includes a professional multimedia suite with a full green screen video studio with sound booth, graphic design, drone videography, virtual games, e-learning portals, database management, custom software design and programming, and more. Because we do all of our work in-house we are able to ensure an integrated result that operates seamlessly and exceeds our clients’ expectations. If you want to know more about Golf-It, or if you have another exciting concept for an Augmented Reality application, then we would be pleased to discuss it.

Augmented Reality Concepts by DDA

Making Reality Cooler, Better, Smarter


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